Paul Tasca's Blog

Paul Tasca's Blog

Paul Tasca  //  

Oct 9 / 8:38am

Everyone Needs to Know How to Sell

We are all sellers! Whether or not your occupational title or business card contains the word sales, we are all highly dependent on our ability to persuade.

Persuasion is most easily accomplished by those who posses highly developed communication skills that allow them to quickly build rapport with others. Sometimes this rapport building occurs naturally when you meet a person and instantaneously like them or share several things in common with them. More often the persuasion process is more challenging due to lack of commonality between you and another individual. More times than not, when we initially meet someone we are very cautious and often expect the worst. 

High performing individuals have developed the relational ability to establish rapport with virtually anyone, even people with whom they have little in common. For example, as consumers we don’t just buy products from businesses rather we invest in solutions to our problems that are ideally provided by people that we trust or those that we can talk with and who seem much like us. 

So if you ever hear yourself saying or thinking something like “selling, oh I could never do that,” please reconsider.

Paul Tasca - http://www.paultasca.com – Author of “Drumming Up Your Career”